Own your own muse Pilates Franchising

As Seen In

do you have what it takes to own a Muse pilates studio franchise?

Muse Pilates Studio is seeking passionate individuals who are eager to build a business with a penchant for good times, good people and of course, good Pilates. At Muse, we strive to offer a luxury, state of the art studio experience that’s light on judgement and heavy on fun – no stereotypes here!

Have you always wanted to have your own business, with flexible hours, incredible support and still be able to live your best life? We’ve got you.



What People Are Saying About Us

“I’ve noticed a lot more energy, my back pain has improved, I’m sleeping better and a big reduction in physical anxiety symptoms. I’ve done Pilates in the past but never been so motivated and into it. I love the varied instructors, so the class is always different. It’s done wonders for me. Honestly makes me a better person, mum and partner.”

“Since starting Pilates, I have learnt to have a healthy relationship with exercise and my body. Appreciating the way it moves and the strength I didn’t know it had.”

“After a year of struggling through fertility issues, joining Muse has started off 2023 in a positive mindset. I have found my routine again, gained some confidence back with my fitness and found a love for Pilates. So glad I found my Muse.”

Copy of As Seen In

franchisee Training & Support

By joining our Muse community, you will have access to on-going instructor development skills facilitated by our highly qualified operations team. We know how to support you every step of the way as you establish and grow your very own Muse Pilates Studio.

No, you don’t. But some business experience will help you, and you will need excellent customer service. We can help you with the rest. We will supply you with all of the tools, systems and processes to assist you in reaching your business goals.
Franchisees are required to find the location of their studio. However, our team will provide guidance with finding your site, as well as advice on lease negations and proposals.

We have a all-inclusive training program in place for all new franchisees. You will receive training on studio operations and day-to-day running of the business along with a comprehensive guide and ongoing support. You will feel confident to run your new studio and have well-rounded understanding of the business after working closely with our dedicated team.

All members of staff that will be working in the studio as instructors must have reformer Pilates certification. We can put you in contact with our recommended course providers.

It is important for you to understand that every franchise candidate’s journey through the application process is different as there are always many variables at play. It is our promise to operate transparently so that you understand where your application stands at all times.
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why should i open a pilates franchise in

As a Muse Pilates franchisee, you’ll set your own work hours and take control of your studio. The Pilates industry is going from strength to strength, and now is a great time to get on board as a Muse business owner. Achieve your dream work-life balance and build a Pilates empire your way, backed by a nationally loved brand.

Just because you’re the boss doesn’t mean you’ll be doing it alone! We offer strong, practical support both to set up your business and along every step of your Muse journey. 


  • Ongoing education. We’ll keep you updated with the latest trends and techniques in the Pilates industry and provide ongoing training to ensure you feel confident and empowered. 
  • Resources. You’ll gain access to a wealth of resources, including comprehensive training materials and established systems that enable you to operate your Pilates studio efficiently. 
  • Mentorship. You’ll receive valuable mentorship from experienced instructors and business experts, guiding you in successfully managing your studio and honing your skills.
  • Marketing advice. We’ll offer actionable marketing advice, including local area marketing to get more students through your doors.
  • Financial advice. We’ll offer ongoing financial and legal advice to assist in managing your business effectively, ensuring a more secure and sustainable financial future.

Pilates is one of the fastest-growing and most popular exercise phenomena in Australia and New Zealand. As a Muse Pilates Studio franchisee, you’ll have access to the best possible support backed by a powerful brand that’s gone from strength to strength since 2019. We’ll provide a clear economic model and guide to give you all the information needed for financial forecasting before you commit to purchasing a franchise.

Please note: it’s essential that prospective franchisees seek independent financial advice and produce their own forecasting and business planning.

At Muse, we offer welcoming, inclusive reformer Pilates in a luxurious workout environment. Yes, our Pilates studios are equipped with innovative technology, and we use the latest techniques, but that’s not what’s at the heart of what we do. Muse Pilates is all about providing Pilates with a difference, Pilates with heart, that’s open to all people regardless of age or ability. 

As a studio owner, you’ll get to share the unique Muse experience with a whole new group of people and get that incredible warm fuzzy feeling that only comes from helping people achieve their potential. Pilates may be a full-body workout, but at Muse, we offer a full mind, body, and soul experience, connecting like-minded people together in a welcoming boutique environment. If that sounds like your cup of tea, we’d love to have you onboard!

Interested? Amazing! We would love to have you as part of the Muse crew. Request an info pack today to learn more about the application process. You can get started with only a $5000 deposit (fully refundable at any stage in your recruitment process if you decide owning a studio isn’t for you).

Request our info pack

We know the importance of on-going training when running a small business. We believe continued education and professional development are an important part of Team Muse.

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